IT decision makers research before buying. They want to understand technology, risks, best practices. Content positions you as the technical expert.

High-Converting Topics

Technology guides:

  • “Cloud migration playbook”
  • “Cybersecurity framework comparison”
  • “Zero-trust architecture guide”

Business case:

  • “Managed IT vs. in-house: Cost analysis”
  • “IT staffing: Full-time vs. MSP vs. hybrid”

Security:

  • “Ransomware response playbook”
  • “Insider threat detection”

Formats

  1. Downloadable guides (lead magnets) — 15-25 pages
  2. Blog posts (organic traffic) — 2000+ words
  3. Webinars (education + leads) — quarterly
  4. Email newsletter — monthly

Publishing Cadence

  • 1 guide/month
  • 2-3 blog posts/month
  • 1 webinar/quarter
  • Weekly email

Timeline

  • Months 1-3: Create flagship guides
  • Months 3-6: Add blog content
  • Months 6-12: Webinars, lead campaigns
  • Month 12+: 15-30 leads/month from content

Technical content + LinkedIn + Google Ads = predictable MSP pipeline.

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Written by Totalstack Agency Team

Growth specialist helping local businesses and Shopify brands scale with smart marketing.